Thursday, September 28, 2017

Europe August 2017

Image result for 2018 VW e-Golf


The (VW) Empire Strikes Back

The plug-in market in Europe had a surprisingly strong August month, with over 22000 registrations, up 68% YoY, pushing the market share up, now at 1.7%.

This unexpected surge can also be an indication of an exceptional September month, will this mean the December '15 record (34213 units) is in danger?

Despite being a usually slow sales month, due to the holiday season, the Renault Zoe hasn't stopped leading the way (For the eighth month in a row), as it tries to satisfy demand, but the real news in August were the deliveries surge from Volkswagen, with brilliant performances across the lineup, while also winning the month's Silver and Bronze.

Looking at the Models Monthly Ranking:

Image result for white renault Zoe
#1 Renault Zoe - Still struggling to satisfy the demand for its long range supermini, Renault couldn't lift off the accelerator and enjoy the holiday season, with the French hatchback scoring 2152 units, up 147% YoY, with strong performances across the continent, like the 710 units in its domestic market, 423 in Germany and 148 deliveries in Denmark(!). Oh the wonders of increased range...

Image result for 2018 white VW e-Golf
#2 Volkswagen e-Golf - The 1694 deliveries in August not only have beaten the previous personal record, set last June (1360 units), but it also allowed the e-Golf to triple the result made in the same period last year (549 units), mostly thanks to Norway (996 deliveries, new record) and Germany (475 units, new record). Oh the wonders of increased range...

Image result for white VW Passat GTE
#3 Volkswagen Passat GTE - Also profiting from Volkswagen's recent love for plug-ins, the Passat GTE registered 1352 units, its best result since January, with great results in Sweden (614 units, new record), Norway (356) and Germany (198). The German Midsizer is once again flying high, driving middle managers across Europe to their next customers/meetings/mistresses.

Image result for white Outlander PHEV
#4 Mitsubishi Outlander PHEV - A classic in these Euro charts, the Japanese SUV was back in black, growing 18% YoY to 1204 units, gathering strong results in Norway (358 units) and Sweden (176), with the headlining result happening in Iceland(!), with an all-time record for a single model, with 152 (!!) registrations. No wonder Iceland is at 10% share...

Image result for white BMW i3
#5 BMW i3 - It looks like the 33 kWh sales boost has ended, with the German (hot) hatch delivering only 1149 units, its lowest result in a year, with Norway (390 units) and Germany (238) preventing sales to drop even further. If its true the upcoming restyling can help stop the sales bleeding, the fact is that the EV market is moving fast and only a sharp price cut can make it competitive again.

Image result for BMW 530e
BMW 530e: The execs new darling
YTD Ranking - Volkswagen on the rise

If the podium positions remained stable, below it there were significant changes, with the VW Passat GTE climbing to Fifth, while its e-Golf stablemate jumped to #11, and to end Volkswagen's perfect month, the Golf GTE also climbed to #14.

In #20 we now have the BMW530e, that with 627 units in August, it has struck a chord with its target aundience, eager to cash in on those juicy plug-in incentives, while at the same time shaming its direct rival, the Mercedes E350e (204 registrations in August) and even keeping up with the all mighty Tesla Model S (766 deliveries).

In the manufacturers ranking, BMW is comfortable in its carbon fiber throne, with 20% share, followed by Renault (14%) and Volkswagen (12%, up 2%) now set to recover over the lost time.


Pl
Europe
August
YTD
%
1
Renault Zoe
2152
21632
12
2
Nissan Leaf
993
13456
7
3
BMW i3
1149
12809
7
4
Mitsu. Outlander PHEV
1204
11882
7
5
VW Passat GTE
1352
8243
5
6
Mercedes GLC350e
1002
8053
4
7
Tesla Model S
766
8051
4
8
BMW 225xe Act. Tourer
692
6661
4
9
Tesla Model X
577
6636
4
10
BMW 330e
592
6556
4
11
VW e-Golf
1694
5874
3
12
Audi A3 e-Tron
904
5634
3
13
Volvo XC90 T8 
340
4802
3
14
VW Golf GTE
616
4584
3
15
Mercedes C350e
512
4432
2
16
BMW X5 40e
279
3925
2
17
Hyundai Ioniq Electric
620
3801
2
18
Kia Soul EV
570
3325
2
19
Nissan e-NV200 / Evalia
301
2900
2
20
BMW 530e
627
2806
2

Others
5363
34351
18

TOTAL
22305
180413
100

1 comment:

  1. Hi, it's the first time I post, but I'm a long time reader of your blog. I just want to say "Thank you" for all your efforts. Your blog is just awesome, keep up the good work ;-)

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